The Challenge: Multiple brands. A lean team. Too many systems to manage.
With multiple brands and diverse professional audiences across specialties, Great Valley Publishing Company (GVP) needed a single, scalable system to manage its continuing education (CE) offerings. For over 30 years, GVP has been a trusted source of education and insights. But as its portfolio expanded, managing distinct learning experiences across so many audiences became increasingly complex.
The team needed a solution that could:
- Handle subscriptions for multiple audiences under one umbrella.
- Support flexible eCommerce for both digital CE activities and physical book sales.
- Deliver reliable analytics to understand learner engagement and purchasing behavior.
Over their 15-year partnership, GVP has trusted EthosCE to simplify their workflows, strengthen reporting, and enhance their learner’s experiences without overloading their team. The EthosCE Subscriptions module introduced an intuitive way to simplify access, automate renewals, and better serve their growing learner base.
The Solution: EthosCE’s Subscriptions bring clarity, control, and consistency.
Building on years of successful collaboration, GVP adopted the EthosCE Subscriptions module to unify its CE operations and provide a tailored experience to their learners. The Subscriptions module provided the flexibility to design tiered membership models, from standard users to lifetime members, all with distinct pricing, benefits, and access privileges.
Key improvements included:
- Enhanced learner experience: Subscriptions provided learners with straightforward access to activities, discounts, and renewals, reducing user confusion.
- Custom eCommerce workflows: EthosCE’s configurable tax and shipping setting supported both digital CE products and physical content sales.
- Data-driven targeting: Using EthosCE’s analytics, GVP identifies learners approaching certification renewals and tailored promotions to encourage both subscription renewals and membership upgrades.
- Unified reporting: With several distinct subscription groups within EthosCE, GVP could identify trends, revenue drivers, and engagement gaps.
The Result: More time, increased insight, and a smooth learner journey.
The adoption of EthosCE Subscriptions transformed how GVP manages their learners and enhanced their offerings across the categories below.
- Operational Efficiency: Administrative tasks that once required manual tracking across brands become streamlined through EthosCE. Team members could easily create and share activities, reducing duplication and allowing multiple departments to collaborate in real time.
- Improved Learner Engagement: By leveraging targeted renewal campaigns based on certification cycles, GVP improved retention and expanded their membership conversions. Learners also experienced fewer access issues and faster support, reinforcing GVP’s commitment to strong learner experiences.
- Scalable Growth: With clear insights from EthosCE’s analytics and reporting tools, GVP can make informed decisions about pricing, audience engagement, and future continuing education offerings that sustains growth across all their audiences.
“The Subscriptions Module in EthosCE has been a real game-changer for us. It gave our team the flexibility to manage multiple brands, offering unique membership models, and connect with learners in more meaningful ways. EthosCE can be as simple or complex as you make it, with the more time dedicated to refining your setup and exploring its features, the more you can unlock its potential”.
-Leslie Cimei, Director of Professional Development. Great Valley Publishing Company
About Great Valley Publishing Company
Great Valley Publishing (GVP) is a leading healthcare media and education company dedicated to delivering authoritative content, accredited continuing education, and engaging professional events across allied health disciplines. For more than 30 years, GVP has served as the trusted publisher of industry-defining brands, including Today’s Dietitian, Radiology Today, and Social Work Today, providing clinicians, educators, and employers with timely information, best-practice insights, and evidence-based learning resources. Through its print and digital platforms, conferences, custom content solutions, and comprehensive CPE offerings, GVP empowers healthcare professionals to advance their practice, stay informed, and elevate patient care. Learn more at GVPub.com.
About Cadmium
Cadmium empowers associations to harness the power of learning experiences by providing an integrated suite of solutions that streamline event management and continuing education. We understand that learning is about transformative moments, and we're here to help associations share those moments, create community, and drive meaningful change. For more information, visit us here.
