Your association just hosted an exciting event. The turnout was great, and your guests enjoyed it and learned a lot. However, now you’re wondering how you can keep the momentum going.
Post-event engagement using event technology, such as event management software, can help. You can use software like our Eventscribe event management system (EMS) at Cadmium to reinforce the terrific event experience your guests had by providing extra on-demand content, following up on your attendees’ experience, distributing certificates, and more.
We’ll detail how post-event engagement works and ways that event management tools can help in the rest of this article. Keep reading for all the details.
Why Is Post-Event Engagement Important?
Post-event engagement offers an opportunity to reinforce the great experience attendees had at your event and keep them interested in what your association has to offer. Some key benefits it can have include the following:
- Improve future event attendance rates: Association members who stay interested in what you’re doing are more likely to attend your next event. Plus, if another event is approaching soon, you can mention that when following up. It can boost in-person event attendance rates when potential guests know ahead of time that it’s coming up.
- Offers an opportunity to get feedback: Sending a quick follow-up survey after the event is an effective way to gather attendee feedback. By actively listening and using this insight to improve future events, you can consistently enhance attendee engagement and build stronger engagement.
- Builds long-term relationships with association members: Providing resources after the event shows association members who attended that you care. It’s a great way to build an ongoing relationship that makes them feel like a bigger part of what you’re doing.
- An opportunity to monetize: You can direct attendees to other resources your association offers while following up, such as paid courses or continuing education opportunities. Our Eventscribe EMS integrates with our Elevate and EthosCE learning management systems. It makes directing event attendees to learning resources an easy process.
How Can We Use Technology To Create More Immersive And Engaging Experiences At Our Events?
Engagement after the event isn’t the only thing you need to manage. Creating a memorable experience during the event is essential, too. Innovations in event technology event apps are helping create more immersive experiences. Some ways it can help include:
Adding Quizzes And Evaluations
Incorporating quizzes and evaluations into event training is a powerful way to reinforce what attendees are learning. These tools not only help solidify key takeaways but also boost attendee satisfaction—especially when participants can earn a certification upon completion, giving them a sense of accomplishment.
Setting Up An ePoster Gallery
Interactive ePosters are another fun way to help guests feel immersed in activities. Whether it’s slideshows, videos, event information, or images that guests submit themselves, it can visually represent everything that happened. Plus, you can save it in your EMS so guests can look back at the gallery later on.
Live Audience Responses
An audience response system can keep attendees involved in presentations for better retention. That can include answering multiple choice questions, polls, or providing live feedback.
What Is The Importance Of Using Event Technology?
Event software can help make your event a success before, during, and after it takes place. Some essential ways it can help are:
- Streamlining event planning: Event planning requires a detailed process with many steps involved. You have to register guests, secure a venue, manage presentations and guest speakers, organize booths, and more. Event technology like an EMS can help organize all those tasks for more efficient management.
- Providing data analytics for better decision-making: The data from your event can help you make better organizational decisions. An EMS can help you track key details like how many attendees registered, leads generated, and event sales so you know if you reached your goals and what you can improve the next time.
- Adding a well-rounded set of engagement tools: Using engagement tools both before and after the event is a great way to make the experience more immersive and impactful. Whether it’s a speaker delivering an impactful session and submitting their presentation to the ePoster gallery for attendees to re-watch or receiving a certificate after the event, it gives attendees an experience they can look back on.
How Do Technologies Help Conduct A Successful Meeting Or Event?
Other than immersion and engagement, there are several other ways event professionals use event technology tools to provide innovation in events. That includes:
Automating Logistics Planning
Our Eventscribe EMS at Camium can help you automate logistics planning, such as resource distribution, session planning, and room allocation. It makes planning much more efficient and frees up your staff to handle other tasks.
Coordinating Speakers And Presentations
An EMS can help you organize speakers, presentations, and schedules. That way, everyone stays on the same page and knows what presentations are happening and when.
Integrating With Other Technology
Eventscribe can integrate with other technology like your association management system or audio and visual systems. Plus, all our software at Cadmium can be used together to provide you with a well-versed set of event, learning, and video technology tools. It’ll help keep a unified feel across all your products with everything you need to be successful.
How Eventscribe From Cadmium Can Help Make Your Event A Success
Eventscribe from Cadmium is an all-in-one solution to help associations and nonprofits manage all the steps of the event planning and management process.
When you need a post-event engagement solution, Eventscribe can help distribute on-demand content, manage certifications, upload videos from the event so attendees can look back on it, and make data-backed decisions with analytics from the content.
On top of that, Eventscribe helps:
- Manage registration
- Optimize submissions and reviews
- Automate logistics planning
- Coordinate speakers and presentations
- Transform engagement with interactive activities and visual displays
- Manage sponsorships
- And more
Whether you're hosting hybrid events, virtual event, or fully in-person conferences, Eventscribe offers the flexibility and innovation needed to meet today’s expectations in the event industry.
Click here to learn more about how Eventscribe can help you create more engaging and impactful events.
