Join a select group of industry leaders and professionals for high-impact networking, expert insights, and an engaging panel discussion.
Discover how to transform raw data into compelling stories that drive engagement, influence stakeholders, and enhance your event strategies. Don’t miss this opportunity to connect, learn, and enhance your data strategy.

🗓️ Date: April 9, 2025
🕐 Time: 2:30 PM – 4:00 PM ET
📍 Location: The Dubliner, 4 F St NW, Washington, DC 20001
Agenda:
- 2:30 PM ET: Networking & Reception
Delicious Appetizers, Red & White Wine, and Assorted Beverages Provided
- 3:15 PM ET: Panel Session
- 4:00 PM ET: Walk to Union Station for Fashion Show (Separate Ticket Required)
Panel:
Turning Numbers into Narratives: The Power of Storytelling with Data
Data alone doesn’t inspire action—stories do. In this interactive session, event professionals will learn how to uncover trends, predict outcomes, and craft compelling data narratives that showcase event success, influence stakeholders, and drive better decision-making. Join industry experts and fellow event managers as we explore how to craft data-driven stories that resonate with attendees, sponsors, and leadership.
What You’ll Walk Away With:
✔ Identifying Your Key Data Points:
Learn which event metrics truly matter and how to capture them effectively.
✔ Turning Data into Actionable Insights:
Identify how to analyze and leverage collected data to drive smarter decisions and growth.
✔ Crafting a Data Narrative:
Discover techniques to translate numbers into compelling stories that showcase impact.
✔ Future-Proofing Your Data Strategy:
Explore best practices to keep your data relevant and actionable.
Transform Your Event Data into Compelling Stories That Drive Engagement & Growth.
Speakers:
- Jennifer Kerhin, MBA, CEM, CMP, CEO SP Expos and Events
- Lacey Kishter, Senior Event Technology Manager, SB Expos & Events and
President of the Board of Directors, Otakorp (Otakon)
- Amy Durkin, Vice President of Events, National Catholic Education Association
- Moderator: Vicky Thompson, Chief Revenue Officer, Cadmium
Space is limited—Secure your spot today!
PCMA Fashion Show directly following event (starts at 5)
